Sony MEA to grow business by 20% in 2017

Sony Middle East and Africa (MEA) has unveiled a new business strategy that aims to increase its regional presence and grow business by 20 percent in 2017. According to the company, the new managing director Taro Kimura will achieve this vision through new product launches and a refreshed business development strategy that will place Sony… Read more »

Micromax rolls out products in MENA markets

Micromax Informatics has rolled out four new handsets across major MENA markets. Only a month into the partnership, Micromax and its regional channel specialist, tchannl, have set up a robust distribution network across Bahrain, Oman, Palestine, Qatar and the UAE.

Supermicro signs with Asbis for Middle East

Manufacturer of high-performance, high-efficiency server, storage, networking and management total solutions, Supermicro, has partnered with Asbis ME for delivering its complete portfolio in the region. As per the terms of the agreement, the distributor is authorised to provide regional channel partners the vendor’s advanced server building block solutions, which offer an extensive array of components… Read more »

PacketLight deploys Channel Partner Program

PacketLight Networks, a provider of optical fibre networking solutions, has deployed its Channel Partner Program (CPP) for enterprise VARs and resellers. The CPP is intended to expand the company’s footprint of bundled solutions designed to optimise and cost-stabilise metro and DCI optical networks.  The programme offers its members the highest level of product training, customisation, pre-and… Read more »

StarLink hosts Partner Summit 2017

StarLink, the regional security Value-Added Distributor (VAD) hosted its annual Partner Summit at Armani Hotel at Burj Khalifa last week. The event, themed ‘Partnering for Success’, saw over 200 channel partners from across Middle East, North Africa and Turkey. At the event, resellers had the opportunity to engage and network with participating vendors such as… Read more »