At the event, partner companies from across the MENA and the CIS countries came together to take part in an extensive series of presentations and workshops from industry leading vendors including Asus, Acer, Lenovo, WD, Seagate and many more.
The first of what will become an annual event by FDC culminated in an award ceremony where FDC and their partner vendors formally recognised and rewarded the outstanding performances of their channel partners.
The company announced that there were 30 prize winners including three for each brand (vendor) and three for overall business performance.
During the event it was announced by Girish Kewalramani, deputy VP that FDC will expand their reach into the Lebanon and Egypt markets. Commenting on the move Kewalramani said, “The overall business volumes and aggressive growth plans of vendors such as Lenovo and Acer require that we expand not only geographically but in our channel network. Working in conjunction with vendors and growing businesses in tandem with them, their business is an ongoing commitment from FDC to both our vendors and valued channel.”
According to Alan Pourmirza, marketing manager, FDC is like a large family therefor bringing all the vendors and channels together for the first time helps to increase those ties and create stronger relationships. It is also a great opportunity to share the latest industry news and developments, growth plans and new products in a face-to-face forum.
Sunny Narain, regional sales director for XFX commented, “We have worked with FDC exclusively for 15 years in this region and XFX have grown our business while developing a great relationship with their team. It is a great group of people that we respect and are proud to be a part of.”
Marissa Safe, VP and COO said, “This has been a great opportunity to bring together the most important people to our business – our vendors and our channel. We are proud of the business we have built and could not have done it without their support. This very successful event is testimony to our combined success and will definitely become an annual event that we will all look forward to.”