HP has announced a strategic partnership with Universal Music MENA that will give consumers across the Middle East access to the Universal Music Group’s rich catalogue of global and regional artists, with the launch of HP Play – a new digital music experience.
Digital music enthusiasts across the region will be able create personalised playlists and enjoy online streaming and downloads at no cost from Universal Music on purchase of the latest HP Sleekbooks, a new thin and light notebook range launching in the region.
HP Play is now available in the UAE, Kuwait, Bahrain, Qatar, Oman, Egypt, Lebanon and Jordan. As part of the deal, customers that purchase the new super mobile HP Envy 4 or HP Envy 6 Sleekbook will be given an HP Play pack to register with a serial number online and access HP Play for free for 12 months, the company said.
In addition, other customers have the opportunity to purchase HP Play packs at selected retail stores or online at hpplay.com/middleeast soon.
Salim Ziade, GM, HP Printing and Personal Systems (PPS), HP, Middle East, said, “As the world’s largest technology company, we are excited to partner with the world’s leading music group to offer music fans across the Middle East access to this extensive catalogue. At HP, we are constantly working to redefine the digital entertainment experience for our customers. With innovative new products, services and collaborations, we want to enhance the way consumers connect with their favourite content, whether it’s music, movies or games.”
Patrick Boulos, MD of Universal Music MENA, said, “This is a one-of-a-kind opportunity to give music fans access to legal digital music in the region with the most extensive choice of catalogues and world-famous artists. HP play is the first partnership ever, in this category, in this region and we will constantly grow our proposition with new releases and hits to always bring more satisfaction to music lovers and fans. This partnership will also pave the way to signing and developing new local talent.”
The partnership is also a means to promote the purchase and use of legal software and technology products.