Redington Value to distribute VMware in Africa

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Redington Value, the value-added distribution division of Redington Gulf, has been appointed as a VMware distributor in WECA, marking a significant drive by the leader in virtualisation and cloud solutions into the African continent.  As a value added distributor, Redington Gulf currently has a distribution chain that serves resellers throughout: Cameroon, Equatorial Guinea, Gabon, Ghana, Nigeria, Sao Tome and Principe, Central African Republic, Congo, Congo (DRC), Djibouti, Ethiopia, Eritrea, Kenya, Rwanda, Somalia, Tanzania and Uganda.

“The WECA region has been an area of tremendous growth for VMware and Redington’s appointment will fuel this growth, adding valuable support to the partner channel and subsequently to customers in the region,” states Chris Norton, regional director southern Africa. “We believe that through their efforts in taking our solutions to and developing skills in the African market, the company will bring the reality of the software defined data centre, hybrid computing and end user computing to the region.

“Africa is in a crucial point in developing its infrastructure. This includes the modernisation of existing systems, the adoption of innovative solutions, the ability to take advantage of increased agility, all the while reducing the costs of these infrastructure investments. Our partnership with Redington will allow them to further assist their customer’s in making this a reality for businesses throughout Africa,” adds Norton.

With six physical offices across the region, the company has one of the most diverse reaches in Africa. In addition to its experienced and capable operations, as well as its pre-sales skills and marketing abilities, Redington emerged as an ideal candidate to be a distribution partner for VMware. The partnership is a result of a thorough evaluation process where a number of well-known distributors in the region were required to tender.

“Redington Value Distribution has been focusing on providing converged infrastructure solutions to our partners in East and West Africa,” states Ramkumar B., Vice President at Redington Gulf Value Division. “It is with this that we have implemented initiatives towards building a team to support the channel and also align with leading technology vendors in the space of converged infrastructure.

“The addition of VMware will help us to support our channel not only by complementing our converged infrastructure offering, but also by helping complete our overall enterprise software and datacentre virtualisation offering. Redington Value will reach out to its channel with the VMware solutions as well as develop and establish VMware sales and technical executives, that are able to take these offerings to market through both online and offline mediums,” ends Ramkumar.

 

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