Storage is a continuing story as vendors consistently innovate to help businesses cope with increasing amounts of data. Pallavi Sharma speaks to the regional community to discover how this story can unfold to benefit the Middle East channel ecosystem. “More data was created during any 48 hour period last year than by all of humanity… Read more »
Posts Tagged: HP ESSN
United we stand
Alaa Alshimy, director, HP ESSN points to the right mix for the right channel strategy while discussing the possibility of introducing a cloud program for HP’s regional partners. 1. What are some of the key challenges that HP as a vendor faces when establishing a robust channel ecosystem? One considerable challenge is associated with the… Read more »
A fragmented entity
At the HP Global Partner Conference in Las Vegas, senior editor, Sathya Mithra Ashok, discovered there’s a lot more to HP than meets the eye.
HP ESSN highlights channel initiatives and growth in the ME
At a HP channel partners conference titled ‘Grow with HP’, Alaa Alshimy, director, HP Enterprise Servers, Storage and Networking (ESSN),HP Middle East announced that almost 90% of HP ESSN’s revenue in the Middle East is driven through the company’s partners and distributors. “The work we do together with our partner ecosystem is alone responsible for… Read more »





